Gap Logo. It was designed with the Helvetica font and reduced the prominence of the brands iconic blue box. 6 years later still worst rebrand ever.
They switched to the complete opposite. Some of the adjectives used by Gap customers to describe its now-axed logo. Logo graphic at front.
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Cheapy tacky ordinary. On October 6 2010 in an effort to establish a contemporary presence Gap introduced a new logo. Logo graphic at front. FREE RETURNS Return all orders free of charge within 30 days of receiving the items.